The latest Kendrick Lamar album – To Pimp a Butterfly – has been on heavy rotation over at Attitude Inc HQ this week. Check out our review from Sean B here.

Puma x ALife drop 2 - cover

Puma X ALife Collaboration Drop Two

Finally, after what feels like forever since Drop One back at the beginning of Feb this year, comes part two of the much anticipated Puma X ALife collaboration.

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We love us some Benny Gold here at Attitude, so when Breaks Magazine sat down to interview Benny about life, design, and skateboarding, we couldn’t resist jumping on it.

Joggers Publish

The Right Way to Style Jogger Pants

Ah, the jogger pant. A tricky trend to pull off if you don’t know what to wear them with (hint: it’s not a stained t-shirt and flip flops). Find out how.


We Love… Huf

This iconic skateboarding/streetwear brand is the brainchild of renowned professional skateboarder Keith Hufnagel. Find out why we love HUF.


Superstars are iconic. They have been on the scene since 1969, and have been the footwear of choice of rappers and skaters throughout the decades. Find out why we love ‘em.