We Love… Huf

April 20, 2015 Dom - No Comments

Here at Attitude, we love HUF.

This iconic skateboarding/streetwear brand is the brainchild of renowned professional skateboarder Keith Hufnagel. Hufnagel grew up skateboarding in 1980s New York and in the early 90s moved to San Francisco to further his skateboarding career. He shortly became pro, and in 2002 he opened  a small boutique – and so HUF was born.

Although HUF has changed a lot over the years, it has always retained its core beliefs in skateboarding being a lifestyle rather than a hobby; a DIY community and never a sport.

HUF’s quality and appeal has gained attention from both the skateboarding and fashion world, gaining them collaborations with Thrasher, Black Scale, UXA, Diamond, Grenko Science, the band Blondie and many more brands and artists.

Here at Attitude, we have been stocking HUF since 2011 and have no intention of stopping! More than just a ‘weed sock’ brand, HUF clothes have always delicately straddled the line between bold, American vintage fashion and function, which makes them popular with the skateboarding community and streetwear fans alike. That translates here to our staff and customers, we are always excited to see what they have up their sleeve for the next season’s drop, but we always know we can expect that same high quality, timeless fashion.

With this in mind, it gives us great pleasure to announce the launch of the Huf X South Park 420 Collaboration.

To celebrate the 420 holiday, Huf X South Park brings you this exclusive capsule, featuring iconic South Park characters Towelie and Randy.

The pack includes tees, socks and a custom deck in the shape of Towelie – what’s not to love!?

Here are our staff picks:


Randy tee – White


Towelie deck


 Towelie Plantlife socks – Black

Author: Dom

Author: Dom

I’m the manager of the shop here at Attitude Inc. My life is mainly taken up with skateboarding, streetwear, graphic design and raising children. In my spare time I play way too many video games, read way too many comics and build way too many Lego sets.

Favourite Brands: By Parra, Stussy & Carhartt
Favourite Musicians: (Too many to list, right now I’m playing the most…)
Action Bronson, Captain Murphy/Flying Lotus, The Hives, Bad Brains & Every Time I Die.
Favourite Food: Anything. But mainly Mexican.
Favourite Movie: The Big Lebowski