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Why We’ll Always Love adidas Superstars

April 17, 2015 Andy Cowell - No Comments

The adidas Superstar is one of the most iconic trainers of all time. Way back in 1969, the Superstar was designed as a low top version of the adidas Pro basketball shoe, and became so big that at one point it was reported that they were the shoe of choice for 75% of all NBA players.

The Superstars blew up in the early 80’s when Run DMC appeared on the scene. Unlike other rappers at the time who were into wearing flashy gear, the trio chose to wear street clothes, with the prison style, no laces adidas Superstars becoming a prominent feature of nearly every outfit they were pictured in.

While Run DMC weren’t initially affiliated with the adidas brand officially, in 1986 they released ‘My Adidas’. While the brand was known in the New York City scene, Run DMC put the brand on the map, and before long the whole of the US and beyond wanted a pair of Superstar kicks. Their genuine love for the brand paid off eventually, with adidas putting a $1.6 million dollar contract in place between the two parties.

25 years after ‘My Adidas’ was released, adidas released a commemorative adidas superstar x Run DMC to celebrate their years of collaboration.

Adidas Run DMC shoe

Superstars saw another huge revival in the late 90’s and early 00’s thanks to acts like Limp Bizkit, Deftones and Korn becoming more mainstream – and rocking a lot of adidas. (If you’re old enough to remember this, you were probably wearing them with jeans so baggy your whole arse was hanging out too).

The connection between Superstars and hip hop culture was hyped earlier this year with release of the adidas Superstar x Pharrell Williams Supercolor pack in March. This variation of the Original Superstar is available in over 50 colours, with Pharrell stating:

Supercolor is a celebration of equality through diversity. With 50 colours of the Superstar, everybody will be able to select his or her colour. It is more diverse than any pack ever before and therefore it is more individual than any pack ever before. With every shoe treated exactly the same, all colours are equal. No matter what colour you choose, you can be part of Supercolor. Choose your colour.”

Even though the Superstar has featured in the skate subculture for a while now, it’s taken nearly 45 years for the Superstar to fully transition into the skate scene. Summer 2015 sees the brand launch its first pro skater collaborative styles as part of their adidas Skateboarding line with the release of their ‘Respect Your Roots’ pack.

The Respect Your Roots pack is a tribute to four skateboarding pioneers – Kareem Campbell, Richard Angelides, Drake Jones and Joey Bast, who were all rocking the shell-toed kicks from early on in their careers. The Superstar packs feature special signature editions of the silhouette created for each skater and a line of corresponding t-shirts that sport historic photography from each skaters career highlights.

The first releases from the pack are a classic Superstar in white leather and sand stripes with subtle hints of bling in gold accents from Kareem Campbell, and a sick hi-top in sand with white shell-toes and cyan blue accents from Richard Angelides.

adidas skate Kareem Campbell Superstaradidas skate Kareem Campbell Superstar

More packs are set to follow throughout SS15 from Drake Jones and Joey Bast – so keep your eyes peeled for the drop!

Author: Andy Cowell

Author: Andy Cowell

I've been the Attitude Inc photographer/designer/tea monkey for 2 years now. I'm a bearded, tattooed, flannel shirt wearing, hardcore listening son of a bitch.

Favourite brands: Dickies, Loser Machine, Vans
Favourite bands: Every Time I Die, Cancer Bats, Touche Amore
Favourite food: BBQ
Favourite film: The Shawshank Redemption