Honey Brand Co. is a brand that we have been more than excited about stocking here at Attitude Inc. Having recently launched worldwide, the apparel brand created by Keelan Dadd, Aramis Hudson, Hayden Kelly and Steven Fernandez is taking the world by storm.
Showcasing some incredible designs, Honey Brand Co. have immediately found their place in the L.A skate/street-wear scene and have come out of the gate running with a huge following partially down to Steven Fernandez (formally known as Baby Scumbag) and Keelan Dadd (the self-proclaimed, switch god) in the mix is a sure way to help any brand get started.
Honey have already set out finding a Flow team of incredible young skateboarders, showing that at their heart, that’s what they’re all about. Regularly putting out footage and keeping on the pulse of today’s skateboard and streetwear scene has already made Honey Brand Co. a force to be reckoned with and with only one full collection under their belt, they have distinguished a style that will be fun to watch evolve along with their skateboarders over the coming years.
Our favourite items from Honey Brand Co. that are in store and online feature the bold but simple box logo hoodie in white:
And their take on Snoopy with the Charlie Brown t-shirt in an (obviously) bright yellow that is perfect for rocking this summer:
For the freshest new brand on the scene, check out Honey Brand Co. online and in-store now.