For those that don’t know, Crepe City is Europe’s largest footwear and fashion festival, where sneaker lovers come together to buy, sell and swap their sneakers. Founded in London in 2009, Crepe City has gone from strength to strength, and this year was no exception. Crepe City 14 was the biggest one to date, featuring hundreds of sellers coming from as far away as the US, as well as DJ’s, artists, brands and independents.
We made our Crepe City debut this year, and we went in hard! Not only did we have massive discounts on footwear and clothing, we were offering the chance to win some super rare Saucony’s with the Epitome wheel of fortune and rounded off the day with the Sneaker Freaker x Saucony Grid Kushwhacker raffle. We handed out hundreds of goody bags, containing tees, Stance socks, Fat Lace Co laces and Jason Markk cleaning products.
The day started with the Hyperstrike sneakerheads first through the doors to get a look at what was on offer. An hour later, the whole of the Old Truman Brewery was rammed, and we left the stand for a bit to have a look around. Our first stop Stance socks, who told us all about the upcoming Star Wars range, due to launch in December. They’d already been mad busy – big sellers on the day for them had been Biggie, Action Bronson and Rihanna socks.
Next we dropped by Madina Design to find out more from designer Mark about the custom adidas Mi ZX Flux sneakers they had up for grabs. Madina designs are inspired by the golden age of rap, and the custom Mi ZX Flux featured an all over stamp print of hip-hop legends. The designs take inspiration from Chuck D’s lyric from Fight the Power – ‘most of my heroes don’t appear on no stamps’ – and honours the kings and queens of hip-hop who propelled the genre from humble beginnings in the block parties in New York to the global phenomenon we see today.
We caught up with Pins who was showcasing his ‘Krispy to the Max’ Nike Air Max donut sneakers, tees and artwork, with interactive art installations throughout the floor – sneakerheads could colour in Nike Air Max in the colourway of their choice on a giant wall piece. Jason Markk had shoe cleaning demos throughout the day, and the stand was busy with sneakerheads waiting in line to freshen up their crepes all day.
Morgan and Josh were proud to announce the Crepe City magazine at the event – the first premium magazine dedicated to rare and fresh footwear created to give some love back to the community. Before heading back to the stand, we had a chat with Billy from Todos, who was there to raise money and collect sneaker donations for the homeless. You can donate to the cause here.
The UK’s biggest sneaker blogger, The King of Trainers dropped by the Attitude Inc stand to try his luck on our roulette wheel and to tell us about the seasons hottest crepes – the Packer Shoes x Raekwon x Diadora N.9000 “Purple Tape”.
We’d like to give a massive shout out to everyone that came down to support us. We hope you had as much fun as we did! We’ll be back next year, bigger and better!
We’ve put together a short film showcasing some of the mad crepe heat that was on show, with words from The King of Trainers, Morgan Weekes, Pins the artist and more. You can check it out below.