Nike SB “4/20″ Pack

April 9, 2016 Alan Lonergan - No Comments

4/20, the popular holiday that recognizes the medical uses of marijuana (honest!) is again commemorated by Nike, this time with a Dunk Low and GTS along with matching apparel. Nike has always been creative with sneakers releasing in ties with this holiday, as proved by the 2011 Dunk High “Cheech and Chong” and the ever-popular Dunk High “Skunk” releases. They have followed suit this year, with two heavy-duty sneakers that make clear the inspiration behind the pack in particular.


Hemp is the material that Nike have utilised to cover the upper of both the Dunk Low and GTS. It is a very raw, strong material that ties in perfectly with the inspiration behind the pack, and will also be fit for skating. The natural look of the upper is contrasted strongly against a black tongue and laces on the Dunk, and the bold white midsole and outsole on the GTS. Black Swooshes adorn both of the sneakers along with black sockliners, which again serve to make the more visually striking upper the focus of each sneaker. A black outsole, rather than white, is placed on the Dunk which clashes against the midsole, creating a more skate-shoe feel that Nike has utilised frequently in the past. The Dunk also features a heavier stitched design around the heel and ankle, which adds another hemp styling to the sneaker. The “NIKE” text that always graces the heel on Dunks is embroidered in red, just in case you didn’t recognise the Swoosh to begin with. Green “Nike SB” text is added onto the top of the tongue, there had to be some explicit nod to the-drug-that-shall-not-be-named, didn’t there?

Nike_SB_Hemp_DUNK_DET03_B-min   Nike_SB_Hemp_GTS_DET01_B-min I’ve said it before and i will say it again, one of the best things about Nike is that they can execute incredible sneakers like these, with outlandish inspirations and materials, without harming performance. The two sneakers in this pack both feature the standard Nike SB tech features, including Zoom Air heel units and rubber outsoles, to enhance performance. Both also have their own specific features which helped them become some of the most revered skate shoes in the world, for example the GTS’s herringbone pattern outsole for enhanced board traction and the Dunk’s pivot circle for improved grip when turning.

Nike_SB_Hemp_DET_06_overall_D1-minMatching apparel comes with this pack, just as we’ve seen with the Cherry Blossom Pack already this year from Nike. The hemp material forms the basis of the snapback, the black brim is constructed from suede, and a black outline of the NIKE SB text is placed on the front with hemp stitching then applied to spell out the text in a simplistic yet stylish way. The t-shirt in the pack is kept very basic, as a hemp pocket featuring NIKE SB text is added to a white basic tee. The coherence and consistency of the pack is fantastic, an area Nike always seem to succeed in.

No prizes for guessing when this pack releases. We’ll have the sneakers and t-shirt both in-store and online on the 20th April, and the hat is available now. Everything is limited so if you want anything you’ll have to act fast!

Final Thought – the pieces in this pack can be mixed together brilliantly. Consider rocking the tee, hat, and one of the pairs of sneakers with a black pair of shorts for a strong summer look!




Author: Alan Lonergan

Author: Alan Lonergan

Attitude Inc. content writer.

Favourite Brands: Champion, CONS, adidas and Yardsale.
Favourite Musicians: Kanye West, A$AP Rocky, Travi$ Scott and Young Thug.
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