Polar Skate Co., an incredibly popular brand here at Attitude Inc., is back for SS16 with another minimalistic collection focusing on the low-key graphics and styles that have become its hallmark over the years. Under the creative guise of Pontus Alv, Polar has made its way to the forefront of the skate scene with a variety of great skate videos, including the latest video “I Like It Here Inside My Mind, Don’t Wake Me This Time” which went down a storm when it was premiered across the world over the last few weeks. The newest collection, showcased by many of the skaters in the video, is just as fantastic.
The Stroke Fill logo makes a well deserved return in this collection, and features on a host of short and long-sleeve tees. As is usually the case, some new artwork is added to the collection also, and this time around that is visible in the Leftovers tee pictured on the left above. The abstract styling makes this tee a standout in the collection, and it is one piece that I will certainly be copping! Tees featuring the Stroke Fill logo emblazoned on the back come in a variety of colours, and the No Comply logo also crops up again, intricately embroidered onto the left side of the chest on grey, pink and yellow tees. Polar have picked a few gorgeous pastel shades for tees that are perfect for the summer months, and they’re sure to be a hit.
The sweatshirts and hooded sweatshirts in this collection are as strong as ever. This season, the Stroke Fill logo-down-the-sleeve approach has been ditched in favour of a cleaner styling overall. Big Polar script text in contrasting colours features on both grey and black sweatshirts, and smaller script logos appear on black and navy hoodies that are perfect for the spring period before summer really kicks off. Nobody can really predict British weather, and Polar is looking out for us this season with these hoodies! A white hoodie with a red outline Stroke logo on the back and Polar text on the front is arguably one of the best hoodies we’ve seen from Polar in a long time, let alone just in this collection!
Jackets unsurprisingly take on a lightweight form in this collection. Satin coach jackets come in white, black and navy, all of which feature strong Polar branding that makes them easily identifiable. The yellow jacket pictured above is what Polar have christened the Skypager jacket, and also comes in black, with both colourways featuring two thick white stripes on the back running sideways along the bottom of the jacket that really make it pop. Functionality is not lost on these jackets either, the toggles at the bottom of the Skypager jacket allow it to be tightened around the waist to provide a more streamline feel when skating, and the coach jackets feature drawstrings at the hem for the same purpose. Polar has actually produced a satin coach jacket, that’s suitable for skating in, if that’s not impressive I don’t know what is!
Polar always knocks it out of the park when it comes to accessories, and this season is no different. Tote bags featuring the Happy Sad logos come in red, mint, white and black, and are perfect for carrying a few bits around when you’re off skating for the day. Socks also feature the Happy Sad logo in numerous colours, but a great addition this season is No Comply logo socks, which offer a more subtle alternative. Caps this season are also typically strong, with Stroke and P logos particularly prominent.
It could be deemed a safe collection from Polar this time around, but this isn’t how it should be viewed. Instead, it should be looked at as a continuation of the brilliantly simple logos that have made Polar’s clothing so successful, along with a few statement pieces that add some creative edge to the collection overall. The main problem you’ll face is trying to get things in a medium, because if I have anything to do with it, it’s all coming home with me!
This collection will be available both in store and online here at Attitude Inc. next week. The accompanying video, created by Polar owner Pontus Alv, is available now.
Final Thought – watch out for the Three Faces l/s tee. One of the hottest graphics in the whole collection!