On Saturday 30th April, Europe’s biggest sneaker festival, Crepe City, returned to the Old Truman Brewery in London. It promised to be even bigger and better than the last, and we here at Attitude Inc. had a room to ourselves this time around, and boy did we bring the fire!
Paul Smyth and Ronal Raichura started up Crepe City back in 2009, after the incredibly popular internet forum CCS KicksXChange grew so much that a selling event in Notting Hill Arts Club was made feasible. These days, Ronal works in tandem with Morgan Weekes to develop the main Crepe City events along with numerous sub-events like the Crepe City Magazine launch party that happened a few weeks ago, and the recurring CCBBQ event. 10 sellers and 200 people were in attendance at that first event back in 2009, and the progression to the most recent event has been huge. 10,000 kicks were on sale, with approximately 7000 people in attendance all searching for that personal grail that often cannot be found anywhere else. Sneakers were of course the focal point of the event, with a host of brands showcased like Nike, Jordan, adidas, Asics, New Balance, Saucony, Diadora and more. sneakers from as far back as the 1980’s were present, often in mint condition with them never being worn, along with the most recent releases like the Supreme x Nike Air Max 98 which released only two days prior to the event. There really was something for everyone at Crepe City this time around, the selection was incredible.
A recent feature with Crepe City is the inclusion of clothing. Sneakers are and always will be the focus, but with each event, the amount of clothing on sale increases more and more, particularly in terms of rare (and often incredibly expensive) pieces from streetwear behemoths like Supreme, Palace and Bape. This is due in part to Crepe City’s ongoing partnership with streetwear Facebook group The Basement, which has gone on to become one of the most influential streetwear and fashion groups in general since it started in 2013. The Basement were given a large space to themselves this time around, and showcased a host of independent brands including the ever-popular SCRT Store and Dirty Rich Apparel along with the game-changing HiddenLab which offered intricate souvenir jackets. A capsule collection was produced by Crepe City and The Basement for the event, and was met with a great reception with the majority of it selling out on the day. This is a sign of great things to come for the event, seeing as sneakers and the more broader spectrum of streetwear in general have become so entwined in recent years.
There were also a host of big names in the sneaker cleaning/care world along with other retailers like ourselves. Jason Markk made another appearance, and offered a cleaning service for you to freshen up your kicks on the day along with selling its world-renowned sneaker cleaning and care products. You can get Jason Markk kits on the Attitude Inc. website, I would highly recommend you check it out, there’s nothing better to use if you want to keep your best kicks squeaky clean. SneakersER was also present, and showcased their various products designed to help with repainting and repairing your kicks. Diadora teamed up with Aberdeen retailer Hanon to showcase some of their previous collaborations, and Crepe City’s main partner for the event, G-SHOCK, created a great installation which presented previous collaborations with world-famous artist like Eminem. The presence of these big names in the sneaker industry truly indicate just how big this event is becoming.
Saving the best for last, we here at Attitude Inc. had a great amount of freedom this time around with a much larger space than we had at the last event. This allowed us to bring back the incredibly popular Wheel of Fortune, which resulted in over 400 Attitude Inc. T-shirts and 200 goodie bags being given away along with 14 pairs of Saucony trainers including the fantastic Sneaker Politics collaboration pairs. Having the extra space also allowed us to come bigger and better than last time, with the inclusion of a selfie mirror and Raging Bull! The selfie mirror was free to use, with people taking a selfie using the mirror and then posting the resulting picture to Instagram with the hashtag #CREPESTAGRAM to be in with a chance of winning the intensely limited “Only In Tokyo” and “Only In Soho” sneakers produced by sneaker heavyweights Beams Japan and Footpatrol. The competition is still running, so if you grabbed a pic, and haven’t yet posted it to Instagram, get a move on! The Raging Bull was brought along this time to test the bravest sneakerheads in attendance, and was incredibly well received with many giving it a try but sadly nobody succeeding in staying on for the full time.
Overall, it is safe to say that Crepe City 15 was an amazing event, that brought the sneaker and streetwear worlds together in brilliant style without losing sense of its original authenticity. With so much interaction being in the Facebook groups like The Basement and Crepe City Sneakers nowadays, the Crepe City events have become a great place to finally put names to faces and make a host of new friends all of whom share that common interest – a love for sneakers. This, combined with an incredible selection of sneakers and clothes, makes the Crepe City events the most important dates in the sneaker calendar for anyone in the UK nowadays. The community feeling at the events nowadays is truly amazing, and is only going to improve with each event.