40’s and Shorties is an LA/NYC-based brand that has been plugging away to great effect in the hat game for a minute now. This season, its deconstructed six-panel offerings, also endearingly known as “dad-hats”, are absolutely knockout! We’ve had a whole load of them delivered and they’re both in-store and online as we speak, so here’s a look at a few of the offerings!
First up from 40’s and Shorties are two of my perosnal favourites, the “Make It Rain” hat on the left in black and the “Deez Nuts” hat on the right in a deep olive. The fit of these is fantastic, they fit nice and snug and can offer a perfect low-key colour-up to any outfit. The embroidery on both is top class, and that Yeezus/Metallica-style font on the Deez Nuts hat is of course always a winner!
Pink is a very on-trend colour at the moment and this hat is one of the standout pieces in the latest delivery. That contrasting “40’s and Shorties” embroidery looks so clean against that bold pink base colour, cop if you think you can pull it off! Capitalising on the success of Straight Outta Compton, 40’s has also released a classy black cap with Eazy E embroidered onto it in incredible detail. Paying proper homage to a true legend!
Finally we have two of the more eccentric hats from the latest collection. The vivid green hat on the left featuring the classic 40’s bottle logo is certainly a statement piece, and would pop fantastically with an all black outfit. Then we have the man of the moment (arguably for all the wrong reasons!), Donald Trump, embroidered onto the white hat on the right. Featuring that trademark toupe blowing around wildly, you’ll have to have serious confidence to rock this!
There is also a very fitting “Dad” hat in the newest delivery, featuring an embroidered archetypal dad just to really enhance the dad-hat name. You can check out that hat, along with all of the other 40’s hats pictured above, on the “latest” section of the website. These are very limited though, and there are very few European stockists, so don’t expect these to hang around for long!