The Adidas Skateboarding “Lucas Premiere ADV” is a Game Changer

June 29, 2016 Alan Lonergan - No Comments

Lucas Puig is one of the greatest skaters around at the moment. He’s a figurehead of the Adidas and Cliche teams, and has been honored countless times by Adidas with Copa jerseys for this year’s Euro’s and the 2014 World Cup, and two signature pro skate shoes. The latest honor comes in the form of the Lucas Premiere ADV, his latest, and greatest, signature shoe that is going to shake up the Adidas Skateboarding offerings.


This newest Lucas model is the product of Adidas listening to Lucas himself as to what updates his last shoe needed. Adidas have reduced the weight of the sole and upper, resulting in the foot and board being in closer proximity, allowing for better board-feel overall. Also, the tongue and quarter-panel are now woven, allowing for enhanced breathability, and the suede on the forefoot follows this breathable suit with multiple perforations. As can be told above with the different colours, the gum front toe is reinforced with adiTUFF, which when combined with the strong white midsole also running along the toe of the shoe, ensures maximum durability in the highest abrasion areas. Adidas, in listening to what Lucas wanted, have created a skate shoe that s much better suited to the needs of all skaters.

LucasADV_Lookbook_05 LucasADV_Lookbook_04

This colourway pictured above is the primary release colourway, coming in white/grey/orange/gum. It’s certainly a visually striking shoe and the colourway is very modern, but the shoe is very classically refined, featuring a timeless Adidas styling (particularly with the obvious inclusion of the Three Stripes on the lateral and medial sides of the shoe) that provides the perfect hint of retro to complement what is such a technically advanced shoe. Adidas have proven on countless occasions that they can create technical performance shoes, without losing the classic style that makes each Adidas shoe so beautifully distinguishable, and this Lucas Premiere ADV is no exception. This isn’t the only colourway to come, though. Three more colourways, a white/navy, black/white and triple black, are all set to release in the coming months. There’s a colourway for everyone with this shoe, it is certain to be a hit!

These are set to launch here at Attitude Inc., both in store and online, in the coming weeks. These will be highly limited though, particularly in this primary colourway, so keep an eye on our Instagram and Twitter accounts for release updates to secure your pair!

Author: Alan Lonergan

Author: Alan Lonergan

Attitude Inc. content writer.

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