We Attended the Dave White x Size? x Nike Air Max 95 Launch Party

September 17, 2016 Alan Lonergan - No Comments

Dave White’s second collaboration with Nike and Size? sparked great interest and intrigue when it was announced a month or so ago. The first collaboration, which saw black/grey/white/volt colourways grace three of Nike’s most revered styles, has gone on to become a piece of history in the sneaker world, so the announcement of a second collaboration was always going to be engulfed in wonder. The sneaker world awaited with wide eyes to see what the collaboration would produce, and after a host of teaser images and videos across social media, Size? finally gave us official pictures not long ago. What more was there to do other than wait for the release date, at which point the sneakers would undoubtedly fly out the door? Well a launch party at the Size? Carnaby Street store, of course.


With food paraded around and the drinks flowing, some of the most recognised names in the sneaker industry as well as lucky competition entrants got to see the spectacular “Fox” and “Hare” Air Max 95’s on Thursday 15th September, prior to their official release on the morning of the 16th. We here at Attitude Inc. were in attendance, along with the likes of Crepe City, Kish Kash, The Drop Date and more. Both pairs of the Air Max 95 were on display across the store, giving everyone a chance to get them in hand and get a proper look at the materials and incredibly unique colourways, as well as purchase them before anyone else.


The “Hare” pair came in a light grey with orange, blue, white and yellow flashes across the upper and pink Max Air units. The streamlined shape of the upper was massively enhanced by its Hyperfuse construction, reminiscent of the shape of Air Max models from long ago. Hairy suede graced the heel and tongue in a soft grey, with 3M still featured on the tongue to ensure that the classic AM95 style wasn’t lost. The “Fox” pair came in a much bolder orange colourway, with shades of blue, purple, yellow and red splashed along the aerodynamic upper. This was offset by a crisp white midsole and black outsole, toning the shoe down very nicely and taking nothing away from the main artwork on the upper. The adjustment of Dave’s artwork onto the sneakers was done incredibly well.


What makes a good shoe a great shoe, is attention to detail. Any sneakerhead knows that the little things matter when it comes to sneakers, and Nike, Size? and Dave got everything right with this release. The boxes for the shoes featured “Hare” or “Fox” artwork depending on what pair they contained, as well as large tonal Nike branding. Also included with the shoes was a Fox or Hare embroidered patch and sticker, as well as spare laces. Dave was on hand to sign boxes, personally addressing them to each person, and jokingly asking people if the kicks they were purchasing were for eBay or themselves. A very down to earth man he was, clearly humbled to receive such support from people not necessarily in the same circles as those who follow his artwork. A few people even had the sneakers from his first Nike and Size? collaboration over ten years ago, coming away with signatures from the man himself on the Swooshes of their storied shoes.


The event was capped off with a raffle of two incredible canvas prints, one featuring the Fox and one the Hare, the winner getting to pick one of the two to take home with them. It was a true indicator of just how talented Dave is and why his amazing artwork deserved a Nike collaboration. We weren’t lucky enough to win, but luckily the huge prints wouldn’t have fit in the store anyways!

Thank you to Size? for having us, and Nike and Dave for producing such an incredible pair of sneakers.

Also, shoutout to Dave for recognising that we’re both keeping alive very old school names!

(Image credit –

Author: Alan Lonergan

Author: Alan Lonergan

Attitude Inc. content writer.

Favourite Brands: Champion, CONS, adidas and Yardsale.
Favourite Musicians: Kanye West, A$AP Rocky, Travi$ Scott and Young Thug.
Favourite Food: Domino’s.
Favourite Movie: Tropic Thunder.