Crepe City is now the biggest and best sneaker festival there is in the UK, with Morgan and Ron having orchestrated the event’s steady rise to prominence from very humble beginnings back in 2009. Since then, the basement of the Notting Hill Arts club has been traded out for the Old Truman Brewery, which has played host to the event for the last few years now. Service was resumed on 22nd October 2016, and of course, we were there with our own space bringing great products and activities for everyone to take part in.
We came equipped with a host of recent sneaker releases, the three Dunk High’s pictured on the left above proving to be very popular styles. Where these were mainly picked up by the older sneakerheads, the Busenitz Boost attracted a much younger audience, almost a microcosm of the current Nike vs adidas battle. Cigarette Brand and Helas hats went down a treat too, as we’ve seen the deconstructed “dad” hat explode in popularity recently, and of course Thrasher, Fucking Awesome and Stussy were very well received. The Wheel of Fortune made a very welcome return, with a 70-man queue running for the whole day until we ran out of goody bags to give away at around 4pm! This time around, we gave it a white and pink makeup with a Breast Cancer Now ribbon logo, to celebrate the fact that half of all money earned from the wheel would be donated to the charity. We created matching t-shirts which were given away in the goodie bags to winners on the wheel, and 14 pairs of the Saucony Shadow Original “Cannoli” were given away as well, much to the delight of sneakerheads who didn’t get the chance to cop seeing as they never arrived in the UK. The Selfie Booth garnered a great reaction, as people got their photos taken for a chance to win a pair of BAIT x Saucony Shadow 5500 “Cruel World” 6 sneakers or the Sneaker Freaker x Saucony GRID SD “Kushwacker” (the competition is still running over on our Instagram). And of course, our free popcorn was lapped up by just about everyone in attendance, we went through 18KG of the stuff throughout the course of the day!
If CC wasn’t on the radar of bigger retailers and brands prior to this event, it certainly is now. Size? had a large space in the centre of the main room, showcasing a host of great sneakers and hosting a panel discussion with numerous prominent faces in the sneaker world, including DJ Semtex and Alex Williams of Ropes Laces and The Basement fame. Also present were Jason Markk, who returned again to highlight their incredible sneaker cleaning products that are arguably the most popular in the world right now. A free cleaning service was offered, followed up by a discussion with Morgan of Crepe City, who cites Jason Markk as his favourite and only sneaker cleaner. If that isn’t one of the best cosigns you can get, then I don’t know what is!
Sellers and buyers attended in their droves, with around 5000 people present at the event. While there was a significant amount of hyped releases (NMD’s seemed to be ubiquitous), the ethos of previous Crepe City events was not lost, as many a seller provided years old Air Max models and other retro Nike silos which are some of the most coveted sneakers ever. Other brands that were particularly prominent were Asics and Saucony, with collabs from both fetching prices high in the hundreds on some occasions. The only thing that surpassed the heat on the sellers tables were the sneakers on everyone’s feet, with everything from Nike Air Yeezy 2’s to the Saucony “Only in Soho” Shadow 6000 to a custom pair of Iron Man Nike Mags. The Saucony x Bodega Shadow 5000 which released last week also proved to be very popular, and both the Blue and Teal colourways are still available online here.
Overall, it can safely be said that this was the best, most eclectic Crepe City event to date. Every time it improves without fail, thanks to the open-mindedness of the organisers who are always willing to listen to feedback from members of the Crepe City Sneakers Facebook Group, whilst also coming up with fresh and exciting ideas to make the event ever more informative and innovative. We’re becoming a staple of the event ourselves, so expect us to be bringing old favourites and more to the next event too. Roll on Crepe City 17!
The third edition of the Crepe City Magazine will be available soon here at Attitude Inc., both online and in-store.
Image credit – Simona Mockeliunaite