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Maharishi x G-SHOCK Launch Party

November 6, 2016 Alan Lonergan - No Comments

It’s always nice when two heavyweights in their respective fields come together to produce something special. There’s something so unique about collaborations that just cannot be obtained by one brand working alone, and that’s most certainly the case in this situation. G-SHOCK, brainchild of CASIO engineer Kikuo Ibe focused on delivering incredibly durable watches, has paired with London-based utility master Maharishi to create a new Mudmaster watch, officially titled the GWG-1000MH-1AER. A watch of this standard deserves a celebration, and the Maharishi store in Soho played host to a party for the collaboration, showcasing the product in all of its stylish and functional glory.

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The store is truly something to be marveled at. It doesn’t necessarily go to the conceptual lengths of a DSM store, but you can tell every little detail has been considered. A crazy window display, on the left above, greeted those who walked by, with the watch itself displayed in the entrance to the store on a plinth in a glass cabinet. This display method was repeated at a few locations in the store, which was packed to the rafters with well-known faces in the London streetwear and fashion worlds. Everyone was desperate to grab a glimpse at the watch, of which there are supposedly only 100 or so in the UK. It was great being able to see the watch in the flesh, but you couldn’t truly get a feel for it through the glass, so I couldn’t believe my luck when my friend arrived having just copped one.

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The watch is, in simple terms, a complete masterpiece. You may say that with a retail price of £750 a masterpiece is to be expected, but nonetheless, it does not disappoint. Included in the watch is a barometer and digital compass, on top of the combined standard and digital time displays. The thing that really sets G-SHOCK apart from almost every other watchmaker is the durability of its products, and that factor remains with the Mudmaster, which is low-temperature, water, vibration, and mud resistant, making this suitable for everyday wear no matter what you’re doing. The watch could certainly be deemed army-grade, and Maharishi’s nod to this is visible in the colour palette it has splashed across the watch. The strap features a British Bonsai Forest DPM pattern, a complex camouflage design that enhances the watch’s rugged style. This has been offset by bold orange accents on the watch face, which contrast heavily against the black base of the watch face to make telling the time and such much easier. The synergy between the two brands is incredible, with Maharishi’s utilitarian, functional approach complementing the tough watch to perfection.

Now for the really good part. We’re proud to say that here at Attitude, we will  be receiving one of these watches. Due to release next week, the watch will retail at £750, a collectors item in its purest form. Though it’s rare that collectors items are as functionally exquisite as this.

Keep an eye on our social media channels, namely Instagram and Twitter, for more information regarding the release.

Author: Alan Lonergan

Author: Alan Lonergan

Attitude Inc. content writer.

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