Adidas Raises the Bar with the Primeknit Lucas ADV and a Hardies Hardware Collab

February 1, 2017 Alan Lonergan - No Comments

Well we knew adidas was going to have quite the year, but it’s shaping up to be an incredible one even by the Three Stripes’ own exceptional standards. After a remarkably strong start to Spring ’17 with its vast footwear and apparel collections (the latter featuring the unreal Nautical and EQT sub-ranges within it), adidas Skateboarding has hit us with a Primeknit adaptation of the well-received Lucas Premiere ADV, and a collab with Tyshawn Jones and Na-kel Smith’s hardware imprint Hardies. Two revolutions of these standards in the same day, we can’t keep up!

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It makes sense to start with the focal point of the Hardies Hardware collab – the Matchourt. The upper is as durable as it has ever been, coming in an oiled nubuck with a thick and sturdy feel to it. Reinforcing that is the Matchcourt’s signature extended rubber toecap, which comes in the same navy colour as the upper to let the yellow leather Three Stripes take centre stage. Hardies text features in a gold foil on the quarter, running parallel with the Three Stripes, and the standout detail appears on the tongue, where we see an embroidered Hardies Hardware logo embroidered in a very large size. The midsole comes in a crisp white, and the outsole comes in a bold yellow, the perfect finishing touch for an incredibly well-executed colourway overall.

Performance isn’t found wanting by any means. Adidas Skateboarding’s tried-and-tested moulded PU sockliner sits inside the shoe, providing the cushioning and comfort needed for long skating sessions (and it features a Hardies logo for good measure). An added rubber overlay around the front of the midsole works with the upper and toecap to improve durability, ideal because this is a particularly high abrasion area when skating, and the sole has been made using a double-wrap vulcanized construction for improved boardfeel and overall sturdiness. Capping things off nicely is the multi-directional herringbone outsole pattern, which ensures great board grip and features pivot points to let you securely adjust your foot placement.

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Next up we have a collaborative t-shirt, made in traditional adidas fashion from an exceptional single cotton jersey. Where that already gives the t-shirt significant levels of comfort and breathability, the short sleeves enhance that further, providing pure freedom of movement to let you skate completely unrestricted. The ribbed neckline and screened neck label reduce friction massively, and the t-shirt offers a nice slim fit to make it more aerodynamic. On the back we see the Hardies Hardware logo screen printed in, of course, navy and gold, and a Trefoil logo features on the left of the chest, screen printed also in navy and gold.


The Hardies collab is pretty damn special, but here, you’re witnessing pure innovation. Primeknit, adidas’ stretchy and flexible knitted technology that has spearheaded a paradigm shift in the footwear industry, has crossed over into the skateboarding world – the result being the Lucas Premiere ADV PK. The standard Lucas Premiere ADV has been met with a great reception since its debut last summer thanks to its sleek style, and the Primeknit construction maximises the aforementioned, creating a one-piece upper that fits just like an extra sock. Keeping things extra snug is the collar design around the ankle, which makes the shoe hug your heel nicely. The knit pattern changes from a white noise-style around the quarter and heel to a polka-dot style on the toebox, making the upper incredibly unique, and details like adidas’ Three Stripes and the lacestay all come in black to create a muted aesthetic. While the knit upper may not quite hold the durability needed for skating, the skate-optimised benefits of the Lucas, including a herringbone-patterned rubber outsole and a cushioned sockliner, are still present. If you need freedom of movement when skating, look no further!

It’s been quite a week from adidas to say the least. You can shop everything pictured above on our website by clicking on their respective pictures, and they can also be found in our Colchester and Ipswich stores. You’d want to act fast, though, the Hardies tracksuit is sold out with the t-shirt and Matchcourt moving in a similar direction, and the Lucas PK isn’t hanging about either!

Author: Alan Lonergan

Author: Alan Lonergan

Attitude Inc. content writer.

Favourite Brands: Champion, CONS, adidas and Yardsale.
Favourite Musicians: Kanye West, A$AP Rocky, Travi$ Scott and Young Thug.
Favourite Food: Domino’s.
Favourite Movie: Tropic Thunder.