Lucas Puig has proven to be a man of many talents, tearing up the streets of France for the adidas Skateboarding team and having an influential role in the designing of his signature adidas shoe, all the while guiding his brand Helas to cult status. Helas started out with caps which were met with a great reception, before its collections rapidly expanded to include any and all items of apparel and accessories. This season, the French label has come correct with the “Casual Suspects” capsule collection, all designed and shot with a distinctive French flavour to it. Plus, matching tracksuits are basically the hottest trend of the moment, so this collection really is on point!
Building on that last point, the Gang Tracksuit is the clear standout in the collection. One of the two colourways is beige, featuring black and yellow details for the added brightness that summer requires. The pullover jacket has been made using a nylon exterior and fleece lining, the former having great water-resisting properties and the latter providing maximum comfort and warmth. The fit is remarkable, thanks to elasticated cuffs at the wrists and toggles that let you tailor the hem, and the half-zip design at the front of the jacket makes it very streamlined, ideal when skating. Hits of yellow and black run down the sleeves, and also appear on the oversized pocket on the torso, which has been adorned with white embroidered Helas text. The brand’s attention to detail resonates strongly, with an embroidered Helas umbrella logo featuring on the left of the chest, and a custom Helas tab being added to the zipper.
The tracksuit bottoms match the aesthetic, and high quality, of the jacket stride for stride. Also created using nylon, with a soft lining for improved comfort, the bottoms are highly flexible and will be great all year round in terms of the warmth they offer. A contrasting waistband design eases the transition into the black and yellow hits that run down the legs, and once again, it’s the little things that really count. The two front pockets feature zips with custom metal umbrella logo tabs, and there’s a woven umbrella logo label at the cuff on the right leg – subtle branding that oozes the je ne sais quoi that makes Helas so appealing.
If the Beige colourway isn’t quite bright enough for you, there’s the ultimate summer-ready alternative – White, with yellow and navy blue details.
Or, if full tracksuits aren’t quite your thing, there’s some nice standalone outerwear in the new collection, too. On the left above we have the Bookmaker Jacket, one with an incredibly vintage, smart style to it. Its exterior has been made using a cotton twill material, very rugged in nature which is useful when skating, and still very flexible. A poly cotton sherpa fleece lining has been added inside, maximising warmth and comfort without detracting from the style of the jacket, and a contrasting brown corduroy collar again enhances the jacket’s vintage vibe. Fit is taken care of by the elasticated wrist cuffs and toggle that lets you adjust the waist, and finally, there’s two front pockets secured by buttons for useful storage. Arguably no jacket ever has embodied Helas’ brand image more than this one.
The Safe Jacket on the right above is a great option for those of you who want something really low-key. Again featuring a tough cotton exterior, the Safe Jacket is remarkably resistant to the elements and will keep you very warm all year round thanks to a poly cotton sherpa lining that runs throughout the interior. A full zip closure system at the front makes the jacket easy to get on and off, and the fit is adjustable via toggles at the waist and buttons at the elasticated wrists. Storage has been given maximum priority, with the two front pockets being secured by buttons and featuring hidden zip pockets behind them, and finally there’s a yellow embroidered umbrella logo on the left of the chest.
Everything pictured above can be found online here at Attitude by clicking on their respective image, and you’ll also be able to get an in-hand look at these at our Colchester and Ipswich stores. Don’t expect French mastery like this to hang about for long, though!