Screen shot 2017-04-28 at 12.15.17

Get Wimbledon-Ready with adidas x Helas

April 28, 2017 Alan Lonergan - No Comments

There’s very few brands that can do both skateboarding and tennis style as well as adidas, and the two have been effortlessly merged by the Three Stripes with a little help from Lucas Puig’s Helas for Summer ’17. For years now, tennis courts have served as awesome skate spots for learning flatground tricks and playing S.K.A.T.E, and now you can kit yourself out to be ready for an impromptu few sets if you ever fancy it. This really makes it game, set, match to adidas for SS17!

BY4535_Footwear_Helas_LoRes-7 BY4535-BS2821_Apparel_Helas_LoRes-1-min

The main talking point has to be the Matchcourt, which has been graced with a lawn-ready White/Green/Orange colourway that blends perfectly with everything else in the collection. The solid white leather upper is remarkably durable, and reinforced with an enhanced rubber toecap too. The laces and mesh tongue come in white, with the latter bearing dual Helas and adidas branding in green and orange. Helas text runs parallel with the lateral Three Stripes in orange, adding just enough colour to an otherwise nice and minimal shoe. All of the Matchcourt’s usual performance features, including a moulded EVA sockliner for comfort and a grippy vulcanized outsole that offers unreal traction and boardfeel.

adidas-adidas-skateboarding-x-helas-polo-shirt adidas-adidas-skateboarding-x-helas-jacket

As you can tell by now, the cohesion in the collab is very much on point. It wouldn’t be a true tennis-inspired collection without a polo shirt, and again a simple and refined approach has been taken. Adidas’ Three Stripes run horizontally across the chest, below a three button placket and Helas and adidas logos on either side of the chest. The sleeves are capped and the collar is folded down for classic polo shirt style, and very good performance too. The track jacket follows a similar style, with the Three Stripes again running horizontally across the chest in green and adidas and Helas logos featuring on the chest. The ribbing at the waist and wrists has been kept white, but the ribbed collar comes in green, adding another lovely pop of colour.

adidas-adidas-skateboarding-x-helas-pants adidas-adidas-skateboarding-x-helas-shorts

 

We’ve had tops and footwear, and of course, there’s both tracksuit pants and shorts to match. Both come in white, with green Three Stripes down the outer side of both legs, and that signature Helas feature – the contrasting waistband. Helas and adidas logos feature on the left and right sides respectively, and the waist on both can be adjusted via a white drawstring. Let’s be honest, you can’t be buying just one piece from this collab – two pieces together has to be the minimum!

Everything above, as well as a t-shirt and two hats, will be available here at Attitude both online and in our Colchester store come May the 5th. One thing is for certain, though, this will not hang about for long. So if there’s anything you’ve got your eye on, you’d want to get moving faster than a Djokovic serve next Friday!

Author: Alan Lonergan

Author: Alan Lonergan

Attitude Inc. content writer.

Favourite Brands: Champion, CONS, adidas and Yardsale.
Favourite Musicians: Kanye West, A$AP Rocky, Travi$ Scott and Young Thug.
Favourite Food: Domino’s.
Favourite Movie: Tropic Thunder.