The Magenta x adidas Collection is European Skating Beauty

September 24, 2017 Alan Lonergan - No Comments

Adidas, being from Germany, has always produced clothing and footwear with a distinctive European vibe to it, and the brand’s Skateboarding division is no different. The recent A$AP Ferg collaboration definitely took inspiration from the football terraces across Europe, and Magenta have carried on the trend, bringing its exquisite French flavour to the table for Fall ’17.


Starting with the two heavier components of the full tracksuit, we have the Pique Jacket on the left and the Jogger Pants on the right. The jacket is by far and away the most eye-catching piece in the collab, with a heavy colour-blocked style comprised of horizontal blue, white and maroon bands. Branding is nice and subtle, with an embroidered Magenta Brode log on the left of the chest and blue adidas text on the right, and ribbing at the wrists and waist ensures a comfortable fit. Boasting a full cotton pique build, the jacket has a good weight too it whilst retaining a great level of breathability.

The joggers aren’t as bold as the jacket, but that’s not necessarily a bad thing. Kept nice and simple, they come in an off-white colour, with the only overt branding being another Magenta Brode logo on the left thigh. Adidas’ signature Three Stripes run down the outside of each leg in a tonal off-white, and there’s ribbed cuffs at the ankle for an improved streamlined fit. Again a full cotton pique construction has been utilized to guarantee warmth without affecting breathability.


The two lighter options in the collab are very strong, with the Jersey on the right coming in Burgundy and the Tee on the right coming in White. Clearly pique has been the go-to material throughout the collab, and the Jersey flaunts the same cotton pique construction as the Track Jacket and Jogger Pants before it. The rich burgundy base colour is offset in a clean fashion by white Three Stripes, sleeve cuffs and neckline, and there’s a lovely embroidered Brode logo on the left of the chest. The only other branding appears at the right of the waist, with a Trefoil logo placed above Magenta’s Plant logo. Very clean and simple overall.

The Tee follows a similar minimal style to the jersey. A plain white cotton base is contrasted with burgundy sleeve caps and neckline, and a skateboarding man graphic has been printed on the left of the chest in the same burgundy colour. The tee has been made under adidas’ Better Cotton Initiative, so you can be safe in the knowledge that the t-shirt has been using the best cotton farming possible.

ADIDAS-X-MAGENTA-MATCHCOURT-RX-WHITE-WHITE-AW17-2_600x600 magenta-x-adidas-deck_600x600

Now onto the final two key components of any skateboarding collab, the footwear and the deck. Adidas has again gone with the Matchcourt, letting Magenta add its gracious French tinge to what has been a standout shoe for adidas over the last year. A full leather upper has been utilized, with perforations all over to enhance breathability and offer a nice and refined appearance. Classy touches include the gold Magenta Plant logo on the tongue and matching gold Magenta text on the heel, and finally, a lovely jersey tri-colour stripe runs down the back of the heel, connecting to a heel tab.  The Matchcourt’s usual performance features, including a vulcanized sole, high-taped midsole and plush sockliner, ensure that if you want to skate in the shoes, you’ll still perform to your best ability.

The deck is as clean as you’d expect having seen the rest of the collab. A white backdrop is graced with the same skateobard man graphic we saw on the white Tee, and across him runs adidas’ Three Stripes in blue, pale grey and maroon. Capping things off from a design perspective is a Magenta Plant logo just above the bottom bolt holes. You’re getting a Magenta-made deck that is as high quality as ever, made from 7-ply wood and a pretty universal 8″ in width plus popsicle shape.

You can shop everything pictured above, plus adidas’ and Magenta’s individual ranges, online and in-store here at Attitude. Being highly limited, once the collab products are gone they’re gone forever, so get acting quick if you want to cop.

Author: Alan Lonergan

Author: Alan Lonergan

Attitude Inc. content writer.

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