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Adidas Revives it’s Partnership with Helas for SS18

February 12, 2018 Alan Lonergan - No Comments

Having produced a fantastic tennis-inspired collection back in SS17 that flew out the door here at Attitude, Adidas and Helas have teamed up again this year. As expected, we’re getting another stellar range of skate apparel, footwear and accessories, the cohesion of which means you can mix and match the pieces effortlessly.

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The focal point of the collection has to be the Lucas Premiere ADV, which comes in a clean White/Navy/Turquoise colourway with a lovely hit of pink on the tongue label. It makes sense for the Lucas to be utilised this time around, seeing as it’s Lucas Puig’s signature adidas shoe and the Frenchman runs Helas. The man clearly likes his white leather shoes, because just like the Matchcourt from last year, the Lucas Premiere has been graced with a supple white leather backdrop, perfect for making the navy Three Stripes a focal point. At the top of the heel a turquoise hit of suede has been added, and a pale pink adidas logo has been placed on the tongue, providing summer-optimised pastel shades that make the shoes very versatile.

From a tech perspective, the shoe will certainly stand up to the tests that skateboarding poses. The shoe offers a very low-profile fit around the ankle, providing excellent freedom of movement, and a smooth textile lining for enhanced comfort. AdiTUFF wraps around the front of the toe to provide reinforcement in a typically high-abrasion area, and the tongue comes in mesh to increase breathability. Finally, a soft and thin sockliner offers a good amount of protection against hard impacts, without reducing boardfeel.

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Another highlight of the collection is the tracksuit, consisting of a Navy Track Jacket and matching Track Pants. The former features a 100% plain weave polyester construction, creating a lightweight jacket that offers breathable resistance against the wind and rain. Elasticated wrist cuffs and waist ensure a secure, streamlined fit, and the full-zip closure system at the front features a very nice navy Trefoil logo pull. The Trefoil logo has also been embroidered on the left of the chest in bright blue, with the new original artwork for the collab running across the chest just below it.

The Track Pants have also been made using plain weave polyester, again creating a lightweight pair of trackies perfect for skating in the Spring and Summer. Zip pockets have been added at the sides for secure storage, and an elasticated waist with drawstring and elasticated ankle cuffs ensure a lovely, close fit in the right areas. At the top of the thighs, adidas’ Trefoil logo has been embroidered on the right, and the new Helas artwork has been screen printed on the left.

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Two tops arrive as part of the collection, with the Longsleeve Polo in White on the left above and the SS T-shirt in Clear Blue on the right above. The Polo has been made using interlock polyester, which lets adidas incorporate its awesome climalite technology – this wicks sweat away from the skin to keep you cool and dry, and you’ll certainly feel the benefits during the Summer. Taping around the neck and cuffs at the wrist provide a comfortable fit, and you can adjust things to your preference thanks to the two-button placket at the neck. Finally, following the same style as we’ve already seen, adidas’ Trefoil logo features on the right side of the chest, with the new Helas artwork running across the chest below it.

The Short-Sleeve T-Shirt features a traditional cotton build, creating a soft and comfortable tee perfect for any time of the year. In classic adidas style, the Three Stripes logo runs down the left and right shoulders in a contrasting white, working perfectly the white sleeve caps and neckline. Helas’ Umbrella logo has been embroidered just below the neck on the back, and on the chest you’re getting the usual Trefoil logo and accompanying Helas artwork.

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The collection has now arrived with us here at Attitude, and you can find it in our Colchester store and on our website right here. Unfortunately, the bag pictured above and the Longsleeve Polo have been held up in transit, but everything else is available in a good size run. with Spring and Summer very much on the horizon, what are you waiting for? Get copping!

 

Author: Alan Lonergan

Author: Alan Lonergan

Attitude Inc. content writer.

Favourite Brands: Champion, CONS, adidas and Yardsale.
Favourite Musicians: Kanye West, A$AP Rocky, Travi$ Scott and Young Thug.
Favourite Food: Domino’s.
Favourite Movie: Tropic Thunder.