On your skateboard, you ride the wind. You make a splash. You set the world on fire. You rule the Earth. You are truly in your element.
Element is the vision of skateboarder Johnny Schilleref who discovered a passion for design in the early 1990s. Wanting to create apparel that truly spoke to skaters like himself, he founded Underworld Element, a brand that combined hip hop and skater subculture into a line of fashions. Although the brand initially struggled, Johnny never gave up his passion, and the brand emerged with a new name and a commitment to producing the finest quality lifestyle apparel available on the market.