ICE CREAM
The brainchild of music mogul Pharrell Williams and BAPE founder/all-round streetwear God NIGO, Ice Cream was established in 2005. It has moved from strength to strength each year since its inception, with its trademark loud, brash graphics that hark back to a golden era of hip-hop style.
Along with BBC as it is also known continues to produce strong collections season after season with a mixture of new logos and prints matched with classics. This, combined with a constantly fresh and vibrant colour palette, ensures that Ice Cream's place at the forefront of Streetwear always remains.
