The Attitude, Inc storefront in Colchester


Established in 2011, Attitude Inc is an independently owned and run streetwear and skateboard store located in Britain's oldest recorded town of Colchester. We proudly stock the very best in clothing, trainers and accessories from brands all over the globe, including the UK, Europe, U.S.A., Canada, Australia, New Zealand & Japan.

Inside the Attitude, Inc store in Colchester

We’re a small team with nearly 20 years of experience within the UK streetwear and skateboarding industry. Having worked within retail, wholesale and manufacturing, we combined our resources and knowledge to create Attitude Inc. We function as a family, and strive to bring you the best clothing this industry has to offer.

Inside the Attitude, Inc store in Colchester

We are proud to stock brands with great heritage such as Nike SB, Stussy, Carhartt, Levi’s and Adidas, plus exclusive releases from new, exciting brands such as Odd Future, I Love Ugly, Crooks & Castles, Poler and Benny Gold.

Shooting stock images for the website

In 2012 we launched our website, which offers you all the great choice we have in our flagship retail store, but with the ease of ordering from anywhere you like, with fast delivery on everything we stock.

Some of our fantastic stock

Our focus is to offer you the same great customer service online that you’d receive from our friendly faces in store. So you can feel comfortable and safe ordering from us whether you’re at home, work or on the go, knowing we will treat your order with the same care as if you were in store yourself.

Our offices