Pleasures is an LA-based streetwear brand founded by Alex James in 2015. The brand has a strong punk, grunge and rock-n-roll ethos. Pleasures’ motto is “A mood. An emotion. An altered state of being.” Pleasures transforms inspirations of alternative 90s subcultures and the DIY lifestyle into clothing that evokes feelings of nostalgia. The label features streetwear essentials from t-shirts to hoodies and is heavily graphic based. Many celebrities can be seen wearing the brand including Playboi Carti, Kylie Jenner and The Weeknd. Pleasures has partnered with many high-profile brands such as Reebok, Doc Marten and Crocs.