OBEY Clothing

Certainly not a brand for the fain hearted, OBEY burst onto the scene in 2001 when Shepard Fairey wanted another avenue to extend his activism. The brand focuses on producing graphics that are politically and socially provocative, with Fairey being very anti-establishment and anti-capitalism.

The brand is heavily sarcastic, borderline reverse psychology, as Fairey aims to make consumers aware of the biting propaganda plastered in front of them everywhere they go, by producing propaganda of its own under the name OBEY, suggestive of conformity. Any brand this politically charged, with incredible iconography and graphics, as well being deeply rooted in skate culture, is always going to be a favourite here at Attitude Inc.