Akira Mowatt, nothing short of a bona-fide legend in the New York City skate scene, started up AM back in 2009. Having been heavily immersed in skating in New York, due to his time with Zoo York, UXA, Vehicle Skateboards and also Supreme when it first started up, he kicked off with a small run of 100 t-shirts. Demand was monstrous, and the brand has grown into a fully-fledged streetwear label, even collaborating with the likes of Diamond Supply Co. and other streetwear icons.
Taking inspiration from NYC’s skate and hip-hop culture, as well as its nightlife, Akira and AM has produced some fantastic pieces over the years, which will no doubt continue. Only four stores across Europe stock AM, us being one of them.