Straight out of the UK, established in 2018. FAKESCUM is a brand created by young English creative artist, skateboarder and musician
Jordan Cardy ''AKA'' RAT BOY.
SCUM ''Stealing Cars Under Masks or Smelly Cum Underwear Muncher'' born in 1996 (Jordan's birth year)
Fast forward to 2017, SCUM RECORDS was set up and operated by Jordan. Writing song's that combine 1970s Punk and 1990s Hip Hop.
That same year Jordan launched his debut album ''SCUM.'' Following on from the success of his first album, Jordan completed several sell out world tours, has toured with Liam Gallagher, been on a track with Kendrick Lamar & photographed by Giovani Reda.
Tim Armstrong of RANCID recently co created RAT BOYs second album / mix tape ''INTERNATIONAL UNKNOWN'' a high-energy collision of Punk convolution and Hip-Hop storytelling full of raucously and disorderly joy. It's shaped by late 1970s Punk with flickers of Dub and nods to 1990s Hip-Hop.
''In person, Cardy is gentle and soft edged. But on both his first and second records, his attitude is consistent: a permanently extended middle finger to authority, and a robust sense of working class agitation.''
Jon Caramanica for THE NEW YORK TIMES
''I kind of see Jordan as the nexus of what was happening in the '90s when Punk and Hip-Hop were blowing up,'' said Brett Gurewitz, founder and chief executive of EPITAPH RECORDS, which released ''INTERNATIONALLY UNKNOWN'' via its HELLCAT imprint. ''RAT BOY is the embodiment of that time.''
''Until he was around 18, Cardy assumed he’d become a graphic designer. Some of his earliest art was in the style of Ed Roth, the Hot Rod artist.''
Vicky Grout for THE NEW YORK TIMES
A creative machine. Designing and directing everything from song writing, producing music, shooting and editing, animating films, album covers, clothing, ads & graphics.
''Creating FAKESCUM brand was an idea waiting to happen''
Inspired by Skateboarding, 90s Streetwear, street art, Punk ethics and Hip-Hop. The brand is constantly creating whilst not taking themselves to seriously.
Working out of a barn on the outskirts of London. Inspired by the Beastie Boys and old G-son Studios in Los Angeles is where he can work and also play. Inside is the music studio, office and half pipe where friends and the skate team hangout.