Helas Caps

Helas serves as Lucas Puig’s side project when he isn’t tearing up the streets of his native Toulouse. Starting off with headwear, Helas ensured that quality was prioritized as 6 panels, 5 panels and more have frequently been given premium suede make-ups and such. Demand escalated massively and it has seen the brand transition smoothly into apparel, with it now producing t-shirts, jackets, crewnecks and more in consistently strong seasonal collections.

Helas is also increasingly started to broaden its network of pro skaters, which is only serving to further enhance its reputation across Europe.