In the late 90s, at the height of a skateboard boom and economic prosperity, World Industries was the biggest skateboard company in the world.

The creation of several cartoon characters, Flame Boy, Wet Willy and The Devil Man catapulted sales and at the company’s peak in 1998, they sold it for $29 million dollars. Not only were they the first skateboard company ever listed on the stock market, but to this day, it remains one of the biggest sales in skateboarding history.​